Social media could have been dreamed up by marketers as the ultimate source of leads. Millions of consumers all centralize in one place to share things that relate to their lives. Not only does this give marketing firms a lot of data to better target their audience, it also gives them a place to advertise. With a number of excellent social media platforms to choose from, which should your company use, and how should you use them?

1. LinkedIn
   Nearly all business to business marketers (94%) use LinkedIn as a component of their content strategy. A great strategy for marketing on LinkedIn involves providing valuable information in articles. This demonstrates intelligence and knowledge about your field to an action-oriented professional audience. Bonus points if you can keyword optimize your content according to search engine optimization best practices.
2. Facebook
   When you think about leveraging social media, it pays to consider the typical successful post on that site. For Facebook, videos and viral content are the go-to power posts. Try to tailor your marketing strategy in a way that’s conducive to likes and shares in order to get your ads in front of as many people as possible.
3. Twitter
   Twitter is a bit sassy. Pay attention to some of the more regularly retweeted posts. You might notice the ones going viral having a hint of sarcasm involved. This is easy to overdo, so be mindful of the line in the sand between playfully humorous and rude. Another twitter strategy for the long term is to use the platform for announcements and major company news. Just learn how to keep your character count below the limit. Twitter is about brevity and wit.

 
All of these social media marketing platforms are all but essential for growing your business. If you are in the process of choosing a digital marketing firm, make sure to ask about their various social media marketing strategies in more depth. Social media can be a marketers dream when used correctly, or a total nightmare if your company isn’t up to speed. If your goal is to leverage these sites for leads, do so prudently and with a deeper understanding of the popular media on the platform.

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When it comes to choosing an advertising agency that will meet your needs, you need to consider several factors. Possibly the most important of all is this: the 2017/18 Global Digital Outlook Study showed that 43% of all marketers worldwide are increasing their investment in the digital marketing sector. Additionally, almost 50% are already spending half or more of their total marketing budget on digital.

The importance of choosing a digital marketing firm, then, is growing ever stronger. Why?

The right advertising agency will know how to put your business in front of your customers, and increasingly your customers are spending their time online.

The Evolved Advertising Agency
Brick and mortar business owners know that they have to adapt or die. Already, countless small businesses — not to mention some unfortunate Fortune 500 companies — have failed to adapt to the changing digital tides. So, in this fast-paced digital world, what are some of the best ways to reach new customers?

1. Social Media
   Having an online presence is everything in the modern business world, and there’s no better tool than social media to accomplish it. You are immediately able to talk to customers directly over social media platforms. Whether you use social media for customer service, general branding, or through social advertisements, you can’t afford to ignore social media.
2. Content Marketing
   Providing useful information about your products and how best to use them will go a long way toward establishing trust. Even better, content is essential if you want your website to rank well in search engines and convert leads.
3. Email Outreach
   Connecting with regular customers can be tricky, but you have the magical tool of email at your disposal. Reaching out to both potential leads and return customers at once could be the secret to sustainable success. Today, businesses of all sizes build email lists so they can keep customers informed of special discounts and seasonal promotions. It’s a low cost, high impact form of digital advertising.

 
The evolved advertising agency also looks at the reason why they do what they do. They want to know that they are helping their clients achieve their dreams and aspirations. When choosing a digital marketing firm, you need to know that they are in this for the right reasons. That is how genuine partnerships are formed. In order to help everyone see their goals achieved, that is what you need to look for in an advertising agency.

As for traditional marketing, there is still a place for it in any long-term strategy. Establishing a strong web presence, though, is more crucial than ever. If you have any further questions, please don’t hesitate to reach out to our digital marketing agency in Fort Worth for more information.

The post The Rise of Digital Marketing and What it Means for Your Company appeared first on Think Cre8tive.

Web design services are among the most important aspects of a successful digital marketing campaign. In this blossoming field, mobile website design is the most important niche. According to Statista, mobile internet penetration is poised to grow 62.3% globally in 2018. That means your company will need a website design company well versed in designing mobile-friendly pages. Here are some of the features a top-notch website design company will be able to provide.

1. Automatic Formatting
   Everyone has a vaguely different smartphone these days. Whether your customer uses an iOs or Android device, and whether the screen is large or small, the website absolutely must fit the display perfectly. If it doesn’t, you run the risk of losing leads.
2. Interactive Graphic Menu Functionality
   Your menu tab should be easy to find and even easier to use. A new industry standard logo is emerging to represent the site’s menu in an aesthetic way. Three parallel and horizontal lines are nearly universally recognized as the menu button. Of course, your business is free to use any type of decoration or flair that you want, just make sure people know where to find your drop-down menu. Just as importantly, make the menu as simple as possible.
3. Two-Click Navigation
   Speaking of menus and navigation, here’s an excellent rule of thumb: users should be able to get to the page they are looking for in two clicks. If someone has to click more than two or three times to find the product or info they need, they’re going to end up clicking away.
4. Accurate Touch Screen Inputs
   There’s nothing more frustrating than touching a link on your smartphone and having it not respond. If you have a link or a button on your web page, make sure it is responsive. This is true across all web design, but it is especially important for mobile users.
5. Load Time
   Another thing that is universally important amongst all websites is that your landing page doesn’t take a long time to load. If it does, people will become impatient and ‘bounce’ elsewhere. If your site is bogged down with slow loading times, trim away excess graphics, animations, complicated menus, and other forms of digital distraction.
6. Simplicity
   Simplicity is important when presenting anything. You want people to be able to use your site without any problems. Intuitive, simple navigation and clean design should be a top priority for mobile websites.

When hiring a website design company, ask to see some of the sites in their portfolio. This will give you a feel for what to expect when your site is completed. If they can check all of the boxes listed above, you are in good hands.

The post 6 Clutch Mobile Website Design Techniques Pros are Using in 2018 appeared first on Think Cre8tive.

Facebook has continued to dominate other social media platforms, and marketers have taken note: practically two-thirds of marketers believe that Facebook is the most beneficial social platform to boost your business. Of course, Facebook marketing has undergone some major changes in recent years, which can be confusing for newcomers to the platform’s business side. Here are some quick and easy tips to improve your online presence on Facebook.

Market on your page

Social media marketing benefits begin as soon as you create a Facebook page for your business. Not only is this a great way to keep your fans up to date with reminders, you can use your cover photo and profile photo or video to advertise new features or events for your business. Often, your business’s Facebook page is one of the top search results when people search for your business. Schedule regularly posts so that your page stays fresh for new visitors. If you don’t have an in-house marketing branch for your business, choosing a digital marketing firm that fits your business is a must.

Unfortunately, you may notice that your business’s Facebook page doesn’t get much interaction from followers. Recently, Facebook updated their news feed so that business posts no longer appear in their followers’ feeds. Unless you pay to boost a post, people won’t see them unless they specifically choose to visit your page. As a result, most companies have scaled back the amount of content they post.

Keep up with the new features

Over the last couple of years, Facebook has released new features to give their users more ways to share their lives online. Facebook stories, profile videos, temporary profile pictures, you name it: Facebook adds it. Whether you like it or not, staying on top of Facebook’s new updates is the best way to reign in the most users. If you’re not interested in keeping up with the new features Facebook has to offer, try choosing an advertising agency for your social media marketing.

Paid Facebook Advertising

With over one billion active users, Facebook is the world’s largest social media outlet, and thus a powerful platform for advertising. And because your page’s posts are all but invisible to most users, many businesses instead opt for paid Facebook advertising. Fortunately, Facebook is generally cheaper than other advertising platforms, and there are two ways to reach users through paid ads. You can either “Boost” content from your page, or you can create visual ads that appear in the news feed. As an added bonus, you can even serve these ads on Instagram, Facebook’s sister social media outlet.

Hold giveaways and events

By encouraging your followers to talk about your business, you’re amplifying your presence to more people across the web. Holding simple giveaways through “sharing” contests and selfie contests will cost you next to nothing and will get a wide range of people involved. Make your contestants tag you in a post to reach a whole new audience for peak levels of social media marketing benefits.

Hire a digital marketing company

Let’s be honest: social media marketing isn’t easy. If you don’t have the funds, energy, or time to do it yourself, relying on a professional SEO company or advertising agency is the best way to boost your online presence. They’re trained to navigate the ins and outs of Facebook and they’re prepared to research the new trends, updates, and events that you can utilize for your business.

Social media marketing can offer an extremely high ROI, and Facebook is the best way to reach a massive audience. Consider these tips before you venture on your new social media marketing plan.

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Each season seems to bring new trends that leave your digital marketing company gasping for breath. The digital marketing world is constantly changing, and it can be hard to keep up with the times. If you have already mastered the world of SEO, here are some of the latest social media techniques you can use to market your brand this summer.

What do you meme?
The new generation is obsessed with memes, and summer is the perfect time to employ this lighthearted marketing asset. By blending your company’s ideas and events with memes everyone recognizes, you’re bound to reach a larger audience that wants to have fun in the summer sun.

Of course, memes are nothing new in the marketing world. However, two things have changed: Internet speeds are getting faster, and more and more consumers access the web through their smartphones. To speak directly to these users…

Seal it with a GIF
Millennials and Gen Z consumers use a lot of GIFs and emojis whenever they text or email. Even niche companies have adopted different ways to allow their users to express themselves through GIFs. Standing for “Graphic Interchange Format,” GIFs are basically looping videos, often without sound.

By speaking fluent GIF, you’re able to appeal to a larger, younger demographic. While including these on your webpage might not be the right move, utilizing them in your digital marketing on social media is a great way to trigger interest and get your post noticed. When nearly 72% of adults on the Internet use Facebook, this approach can reach a highly connected audience.

Local events and trends
Take pride in where you come from! When your consumers see you taking an interest in the wellbeing of the community, they’re bound to flock to your business. Summer is the perfect time to host outdoor events and take advantage of the festivals, parties, and holidays the season has to offer. Even though major trends come and go throughout the country, tapping into your community’s current events and trends will get the local public engaged. If your city or town hosts an annual festival, see if you can partner with any local businesses or host a booth.

Advertising your events on social media is key. Use link building and SEO content marketing to cover current events and drum up excitement for future ventures. As the even approaches, don’t hesitate to respond to consumers over social media — people love it when you answer their questions.

Follow these trends this summer to create an SEO marketing campaign that works for you. If you ever have trouble, contacting your local marketing agency can help put you on the right path.

The post Got a Mind for Marketing? Not Without These 3 Summer Social Media Techniques appeared first on Think Cre8tive.

While having a great website design is key to creating an accessible platform for your customers, utilizing online marketing tools through social media is the best way to reach new clients across the globe. Here are the pillars of social media outreach and how social media use can benefit your business.

You get the customers engaged

Starting a Facebook page or a Twitter page for your business is key to making the consumer feel like they matter. And they do: without the customer, your business would assuredly flounder. It’s important to give back to those customers through social media engagement. According to studies by SalesForce Marketing Cloud, 83% of consumers like — or even love — when a business replies to their posts on social media.

Interacting with customers not only makes the consumer feel heard, it also projects a strong image to other clientele. If you get a good reputation for responding to your consumers through social media, you might even get a share or two when you solve a problem or offer helpful information. Take it from Wendy’s: their Twitter posts are shared across the globe.

Make sure your data is correct

There’s nothing worse than posting incorrect information on your social media. If your company is holding a promotion event, you want to triple-check those facts and ensure you’re not lying to the consumer. Try creating a fun event page. Including prizes or customer recognition is a great way to drum up excitement about your business.

Know when to post

Posting at 4 a.m. won’t be effective unless you’re trying to reach customers in Australia. Most businesses target local clientele, so analyzing high volumes of internet traffic on certain websites in your hometown will work in your favor.

Knowing your brand is another key facet of knowing when to post. Most food blogs will post on Fridays since people are looking for good eats over the weekend. For business news, posting on a Monday or Wednesday will work better than a Friday.

Understanding the ins and outs of social media marketing is an important factor in gaining higher volumes of internet traffic. If you want to improve your online presence, consider hiring a website design service that can help you form a social media marketing plan. Your followers will thank you.

The post You Don’t Have to Propose to Engage Customers: Social Media Outreach 101 appeared first on Think Cre8tive.

Offsite SEO is one of the most important tools you can use to grow your business’ online presence. Before you invest in a digital marketing company to do the brunt of your marketing services, here are the ins and outs of offsite SEO to help you gain your footing.

What is offsite SEO?

Think of offsite SEO as a way to maintain the reputation of your business and build relationships among other websites; offsite SEO relies on link building between organizations and websites to increase the rate of internet traffic moving toward your website. By providing your link on someone else’s site, this establishes you as a reputable company and will boost your popularity.

It essentially serves as a method of digital optimization meant to direct internet searches and crawl bots back to your domain.

Why do I need offsite SEO

While your company should have already made a dent in improving its onsite SEO content, utilizing offsite SEO is an important next step that contributes to backlinking. This connects your publishing partner to onsite articles that you have created on your website. Few people want to be redirected to a home page, but a useful onsite article can help promote your business’ trustworthiness during offsite application.

What does offsite SEO do for me?

When Google receives well over 100 billion searches across the globe each month, the necessity of offsite SEO cannot be understated. Through this form of digital marketing, you’re establishing positive information flow between your brand and other websites. You’re also linking your content to positive reviews, brand mentions, and reaching an audience that might not have thought about your product beforehand.

Your offsite SEO is also a great opportunity to boost your online social media presence. Forming relatable, meaningful interactions with consumers that need your help will improve your image and keep customers coming back for more.

If you’re looking for an SEO company that can help boost your offsite SEO, call Think Cre8tive today. Whether you have questions about link building or want to hire an advertising agency Think Cre8tive is the best resource for digital marketing Fort Worth has to offer.

The post What Is Offsite SEO and How Do I Use it for My Business? appeared first on Think Cre8tive.

If your online presence needs some help, there’s no better way of promoting your company than by utilizing keywords in your content. If you don’t understand keywords, have no fear: keywords are easy to use if you understand them. Over 53% of online marketing companies utilize blog content as a top priority among their marketing services.

Here’s how to make keywords work for your company.

Understanding keywords

Keywords, or phrases, are the commonly used phrases that people type into search bars. “Restaurants near me,” “HVAC repair,” and “How to use Keywords” are all examples of information people might type into a search engine. To get your online blog more hits on Google, or Yahoo, or Bing, incorporating keywords into your digital marketing strategy is key.

Types of keywords

There are a few different types of keywords available for your onsite SEO strategy: broad match, exact match, and phrase match.

Broad match keywords are keywords that focus on broad topics. They don’t get very specific and that will enable it to reach a wider, more randomized audience. This is because more people will commonly search for broad terms than specific, location-based keywords. This type of keyword will also yield more results.

Exact match keywords are the hyper-specific keywords that are designed to reach your niche audience. This is a word-for-word search of your keyword, putting you higher than your competitors on Google searches or Yahoo searches. This will yield in less traffic than broad matches, but it will help your main audience reach your site.

Phrase match keywords are a blend between the two. It might rely on geographic locations, but it might not have your specific business name. For this type of match, it’s best to use it in conjunction with the other two.

All these types of keywords should be utilized in your blog for the best results in your internet traffic. Tailor it to your business and product but don’t get so hyper-focused that no one will search for your keyword.

How to implement them

There are many factors that go into your onsite SEO but keywords are some of the best. For your blog, you should try to use the targeted keyword in your title and scatter it a couple times throughout the piece, supporting it with other keywords that your audience might look for. Using keywords around links or within links is also a great way to connect to a wider audience.

Onsite SEO strategies offer a plethora of options for the digital marketer. When you want to create a blog, you need the best SEO services to back you up. Talk to Think Cre8tive for more information today.

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Many businesses that want to improve their SEO marketing strategy forget to focus on localized SEO. While it’s important to grow your online business, it’s even more important to cater to your local consumer.

Luckily, social media marketing benefits your in-store business as well. Your consumer will enjoy you taking a special interest in your local community. Without further ado, here are some ways to improve your local onsite marketing.

Target geography in your keywords

Geographic keywords are a great way to narrow your search results within your local community. If your small business is located in Florida, you’re not going to want to highlight Nevada or California.

When you build your geographic SEO content, use keywords like “marketing company Miami” or “SEO company Florida.” While you won’t be able to reach people looking to utilize your services across the country, you’ll be able to target local individuals who need your in-store options.

Build links locally

Building local links within the area keeps it concentrated in one location. It’ll also make it more likely for fans of other local websites to find your page through backlinks. Including statistics from local sources not only makes your business seem more authentic, it’s a marketing strategy that has proven to work time and time again.

This form of organic link building can help reach more and more people in your area. In fact, 70% of the links users click on are organic. So, get link building if you want to make an impact.

Hire a professional

Digital marketing can be hard to wrap your head around, but your business won’t flourish without help. If your business doesn’t have an online marketing strategy or wants to improve their current strategy, sometimes it’s best to leave it in the hands of the professional.

A good marketing company will work with your business to ensure your strategy suits your needs. They’ll also offer a slew of other perks including web design, advertising, and maybe even pay per click options through social media. They will be able to help you craft a social media marketing plan and help your business drum up local foot traffic.

If you haven’t contacted Think Cre8tive online, there’s always time to improve your SEO marketing with a professional. Visit their site today when you want to get serious about managing your local SEO content.

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There are countless reasons a company may require a name change. Did your business change and grow into something new and the old name doesn’t apply anymore? Maybe the name is hard for your customers to remember.

Here are some important considerations if you want to update your business’ name.

Keep it relevant

Utilizing a strong keyword in your business’ new name is vital to your online marketing. Businesses with a strong keyword in their name rank an average of 1.5 times higher than those without keywords in the name.

For example, if you run a lawn care business, naming your company “Jack Attacks” has a nice ring to it, but it’s unlikely your potential customers will know what you sell, even if you’ve utilized the best web design services for your business. Instead, choosing a name like “Jack’s Lawn Care” will give your customers a better idea of what you do and you’ll rank higher on search results.

Make it unique

Be careful with your name, however; a keyword is great, but it’s going to have to compete with countless other businesses with similar names. Let’s look back at Jack’s Lawn Care. There are hundreds of other lawn care services that utilize that phrase in the title. While “Jack” does a good job differentiating your business from the white noise, the “lawn care” keyword is still likely to bring up thousands of other search results.

Highly searched phrases just don’t bring in the bacon like they used to. Fun homophones or spelling your business the way it sounds might be a fun option. For example, Reddit was derived from Read It. By changing the spelling, the company got name-brand recognition with minimal effort. For Jack’s Lawn Care, a marketing company might recommend something like Green Thumb Lawn Care or Unbeleafable Lawn Care.

Don’t change everything

You need to be aware that your company is still the same enterprise; as such, you need to inform your current clients of the change as you try to get new ones. For example, your business might want to update your email, but keep your number the same.

While updating your website with reliable web design services will help transform your image, you might want to include a note with your old name somewhere on your homepage. The first few months during your transition will be difficult, but keeping your customers informed should be your first priority.

When you want to change your business’ name, rely on the best digital marketing company to help lead you through your SEO optimization. With Think Cre8tive, you’ll have the best in SEO marketing and web design services at your disposal. Visit them online today for more information.

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Your digital marketing plan needs a touch-up. The inherently dynamic nature of the Internet means this is relevant whether you’ve improved it in the last six months or the last five years.

This can involve going through your website and figuring out if you need more offsite SEO to bring in customers or determining the best-scheduled approach to your business blog. A social media marketing plan can even make or break your first impression. Yes, there’s a lot that goes into these digital campaigns, but every little effort goes a long way in making sure you always have a first impression to fall back on. No matter where you fall on the scale, a refresher course is just what the doctor ordered.

Take advantage of marketing services now so you don’t have to work quite as hard later.

SEO Is An Inbound Lead With A High Success Rate

You’ve been hearing about search engine optimization left and right. Now to hammer down why, exactly, it’s a staple of digital marketing. SEO leads have a 14% close rate, making them much more reliable than classic outbound leads like direct mail and print advertising. The Google search engine alone receives over 100 billion searches every month, meaning you need to be a little more clever if you want to stand out in the pack. Choosing an SEO firm is as easy as figuring out if you want to promote locally or reach out internationally.

Social Media Is Convoluted, But Far From Obsolete

It seems like everyone has a social media account these days. Actually generating business with yours can feel like an uphill battle at the best of times. That’s where a solid social media marketing plan comes into play. This means adhering to a regular schedule, cross-posting with your blog and taking advantage of hashtags to narrow down prospective customers. According to a study published by the Social Media Marketing Industry Report, nearly two-thirds of marketers today cite Facebook as their biggest gamechanger.

A Regular Blog Presence Will Keep Customers Coming Back

Customers want to know how far their dollar is going. They also want to know they’re getting the absolute most, even when they’re not actively purchasing. This means investing in businesses that are constantly giving them content. A recent study revealed nearly 55% of marketers cite blog content creation as their number one inbound lead by a landslide. Companies that publish 15 or more blog posts per month will receive over three times as much web traffic as companies that only publish a handful.

Good E-Mail Marketing Is Far From Dead

Your social media marketing plan should also incorporate a solid e-mail marketing venture. Contrary to popular belief, e-mail marketing is not a dead tactic. Customers generally prefer more specific sources of information, particularly if they come with the added convenience of showing up in their inbox daily or weekly. This saves them time and keeps businesses cultivating repeat customers. This can include long-form content, microcontent, special deals, newsletters, and forums, among other things. An interesting 2015 study by Moz and BuzzSumo found long-form content consistently receives more shares and likes than shorter content.

Your Digital Marketing Strategy Should Be Updated Regularly

No digital marketing strategy is good enough. You need to be constantly updating with new tactics and double-checking your retention rates to keep pace with a lightning-fast Internet. While this can all sound incredibly daunting, the function of your social media marketing plan and search engine marketing is to keep you from casting too wide of a net. Around 70% of the links search users click on today are organic and customers much prefer to have a more relaxed relationship with businesses, according to a report by SalesForce Marketing Cloud.

Make things easy for you and your customers. Let a marketing company help you build a strategy that’s flexible enough to keep pace.

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If you’re trying to improve your business’s online marketing, getting to know all the lingo and jargon associated with search engine optimization (SEO) can feel overwhelming. One of the most confusing aspects of digital marketing is backlinking.

But what is backlinking? Here’s some of the information you should know about backlinks before you implement this strategy in your online marketing strategy.

A basic definition

Backlinks are links on an outside website that link back to your webpage. This is an organic form of SEO marketing designed to boost your ranking on Google and other search engines without using shady, blackhat tactics. This is important since most internet users typically click on the first couple of websites that pop up on the results page.

Backlinks typically referred to as incoming links on a webpage, but they’re also known as inbound links, inlinks, or inward links as well. If a link is made on your website that redirects your reader to another website, this is known as an outgoing link.

What does it do?

You want to partner with or utilize outside websites that link back to your page. In theory, this allows you to reach a broader audience when people read the outside website. When they do, they will be linked to your website if they follow the link.

But backlinking also promotes a number of other SEO tactics.

Backlinks help promote link juice, a ridiculously funny phrase that’s essential to boosting your page ranking and improving your website’s domain authority. When you have strong backlinks, search engines are better able to find your website and perform necessary crawls which helps to index your site.

Essentially, the more great websites link back to your page, the higher your website will rank in turn. Avoid shady websites, however. Spam sites and other low-quality sites can make your website look even worse. You should also ensure your backlinks are relevant. Poorly placed backlinks is a poor SEO strategy, akin to keyword stuffing.

Keep in mind that nearly 75% of SEO occurs off-page, meaning that this is a strategy to use in conjunction with building your onsite SEO. Look out for Part Two of The Basics Of Backlinking!

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Welcome to Part Two of The Basics Of Backlinking!

In the first part, we laid the groundwork for backlinks, including a basic definition and explaining how it works on search engines.

Part Two will show you how to build backlinks for your website. Without further ado, here’s how to build great backlinks for your site.

Start with great onsite SEO

Without a great onsite article or webpage to link back to, you’re not going to gain traction among outside websites. By writing informative articles that people would naturally want to link back to, you’re setting yourself up for success. You should also utilize internal backlinking to connect your website’s pages to one another.

Keep your articles informative and relative to your business. You should also focus on a mix of short form and long form content as you build your onsite SEO. In fact, most marketing services claim great long form content that exceeds 1,000 words will regularly gain more shares and outgoing links by other websites who are interested in your great content.

Try guest blogging

Guest blogging relies on reaching out to quality websites and industries that would be willing to accept a guest article on their site. This helps to deliver them fresh content while you reap the rewards of backlinks.

Your writer would create an amazing article that backlinks to your site and provides informative content for the guest site’s blog. This is usually a one-time deal between websites, but it’s great for improving link juice.

Write news articles

Nearly all journalists and news writers will utilize backlinking in their news articles and press releases. Not only is this great information for the reader, but this helps promote link juice to source websites. It also validates the information in the article, making you a trusted news source.

Try partnering with a variety of websites on which you post news articles. It might take a bit of negotiating, but many websites rely on outside SEO services to deliver fresh content and boost their own domain ranking.

Use social Media

Social media is an essential tool for your online marketing strategy. No good marketing services will ignore the prevalence of social media in this day and age. When you use backlinks in conjunction with great social media engagement and advertising, your SEO strategy will flourish.

Social media sites will often post your business’s URL on your page. You can also link to great onsite articles to garner more interest among potential consumers. It can be tough since some sites don’t allow search engine crawlers to perform an index on their sites, but it’s still a great addition to your social media page. While guest blogs and news articles will get you more traction than social media, it’s still necessary to connect with your potential consumers.

These are some of the most popular forms of backlinks you can implement in your company. When you want to boost your digital marketing, choosing the right marketing services is crucial to your business’s development. Visit Think Cre8tive online when you want to improve your offsite SEO.

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As more and more consumers begin shopping on their phone and downloading apps, a company can’t hope to survive without an innovative mobile application. In fact, there are over one million apps currently available on the major app stores today.

When you want to join the mobile app market, here are top tricks of the trade to craft a successful app.

Think of the consumer

When you want to build an app for your consumer, think about how they can benefit from it. If you want to create an app for your company, you may want to include a buying option when you think about your software design and development or link accounts for a rewards program. Other apps may allow direct modes of communication between consumer and company. The end-goal is defined by your business and the needs of your customer.

For fresh apps looking to break into a new market, you should consider how your app can solve a particular problem. Think about your audience and their needs and branch off from there. The smaller you can make your niche, the bigger impact you’ll have in that specific market.

Make it look good

Once you’ve decided on the purpose and function of your app, it’s time to work on mobile app design options. But an app needs to do more than just look good; you need to ensure your app loads quickly, interacts effectively with multi-touch gestures and adheres to platform standards for design in that market.

According to Dimensional Research, 80% of app users will use a low-grade app three times or less. Between low functionality, a poor design, and problematic features, you have to ensure your mobile app design is flawless to grow a new clientele.

Craft a marketing strategy

No good app can thrive without great marketing to back it up. Countless apps succumb to the last pages in app stores because of poor marketing techniques. The best way to back up your new mobile app is through a great digital marketing strategy.

Nearly 43% of marketers have moved their efforts toward digital marketing. This is a great opportunity for businesses who want to enter the app market and improve on their own digital marketing strategy.

To improve your online marketing and mobile app design, contact Think Cre8tive today. We offer the best social media marketing, digital marketing, and web design to help your business thrive. Mobile app designs are just one of the many ways we can do just that.

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Link building is another critical asset to improving your digital marketing strategy. It’s a component of SEO and one that cannot be overlooked when you want to improve your offsite SEO. Here’s how link building works and what it can do for your company.

What is link building?

In short, link building is when you acquire hyperlinks from other websites that aren’t your own. It helps to build your website’s popularity. They essentially create backlinks on a separate page that connect back to your site. In a search engine-dominated world, it’s this popularity that’s going to make or break your authority on the web.

Link building works because trusted sites usually partner with other trusted sites. The more sites you partner with, the more traction your website will achieve. And the better your links will look when they’re embedded in another website’s content.

What does it do for me?

Again, trusted sites work with other trusted sites. Not only does link building establish your site as a trustworthy location, but it spreads your site’s information to a broader audience. This helps garner your site worldwide popularity, giving you higher hits on a search engine.

How often should I be link building?

Link building should be an essential component of your site’s search engine optimization strategy. As such, you should be link building with trustworthy sites often. Fresh links give Google new information to crawl. As you produce more content in your niche area, you can eventually become a trusted source of information in your field through organic marketing.

But don’t just think you can partner with any old site. Shady blackhat SEO tactics are a no-no on Google’s watch. This could get your website flagged, banned, or even sued.

Link building is just one of many SEO tactics you should be using to enhance your website’s digital marketing campaign and social media marketing strategy. Keep in mind that it’s a variety of strategies that garner the best results on the internet. For example, businesses that post upwards of 16 blogs will receive almost 3.5 times more online traffic than companies that post less than four blogs in a month.

When you want to revamp your company’s social media SEO and web development, contact Think Cre8tive today.

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When we talk about organic marketing, we’re not referring to the fruit aisle of the grocery store. Organic marketing is the best way to increase the levels of online traffic your website receives. Unfortunately, few businesses know how to effectively use organic marketing in their digital marketing strategy.

That being said, here’s everything you need to know about organic marketing in order to improve your search engine optimization and raise traffic to your website.

What is it?

Organic marketing is wide-reaching, but it refers to building web traffic to your site through natural methods over time. This differs from paid links or featured posts along with other paid marketing tactics.

Organic marketing encompasses a few different factors of online marketing: search engine optimization (SEO), backlinking, and social media use. These strategies allow your consumers to find your website naturally without influence from paid marketing schemes or other advertisements. It’s estimated that around 70% of links that people click on through a search engine are organic.

Why use organic marketing?

Compared to paid marketing, organic marketing has a higher lead-to-close rate. This means that many of the people who sign with your company choose to do so because they discovered you organically, not through paid marketing options. This is likely because your organic marketing strategies directly target consumers and businesses that need your products. When a user searches for “mobile app design,” your use of this keyword in blogs and backlinks will get you higher rankings on Google and other search engines. Because they need your product, they’ll want to work with you from the start.

Organic marketing is also essential when it comes to improving your site’s domain rating and trustworthiness. By establishing organic relationships with other, qualified, trustworthy websites, your own site will flourish, in turn. When you create great content on your site through informative, relevant blogs and news articles, you’re also more likely to become a source of information in your industry.

Organic marketing also seems more authentic than paid advertising. Of course, it takes both in order to run a proper business, but those you gain through organic advertising is vital. When you want to improve your website’s online marketing strategy, don’t hesitate to reach out to Think Cre8tive today.

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When you’re looking to grow your online digital marketing, choosing an SEO firm, a social media marketing company, or a website design company can seem like an impossible challenge. There are too many phone calls, too many people to speak to, and too many sites to visit.

Luckily, a full service marketing agency can be your one-stop-shop for everything digital marketing. Here’s what to expect from your full service digital marketing agency.

Website design

Web design services are essential when you’re crafting a website that appeals to potential customers. This means that your website should load quickly, be easily navigable, and render high-quality images in order to keep people on your site for longer periods of time. Though software design and development doesn’t seem like the most important part of your business, the quality of your web design could make or break a sale.

After all, your website is often the first thing that customers will notice about your company. It’s an essential part of your branding and strategy as a business and should never be overlooked.

Search engine optimization

Using an organic SEO marketing strategy is the best way to garner customers looking for your business. Your full service marketing agency will utilize onsite SEO, including blogs and keyword optimization, in conjunction with offsite SEO strategies, like backlinking, in order to build organic traffic. A reliable marketing company will only utilize white hat SEO tactics to comply with search engine standards od use.

Social media marketing

Social media marketing has become one of the most popular forms of digital marketing. Your full service digital marketing agency will help you craft a social media marketing plan to connect with customers who already utilize your services and reach out to new customers who are looking for a business like yours. In fact, 64% of consumers claim that they made a purchase after watching a marketing video posted to Facebook in 2017. This is just one of the many ways your digital marketing company can help form a great marketing strategy.

When you want the best from a full service marketing agency, rely on the team you can trust: at Think Cre8tive, we’ll help your business grow.

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There are some tried-and-true habits you ought to adopt when you want to be a successful content creator. This is true whether you’re trying to get your company website on page one of Google or you’re passionate about giving your customers what they want.

Up to 53% of markets say that blog content creation is their number one priority. That said, here are some content-creating tips you can use to up your content game.

1. Read news about your industry. When you’re trying to write great content, you want to be sure you’re staying relevant. And what better way to stay relevant than to follow what’s happening in your industry every day? To get in the habit of reading recent news, put everything you read in one spot.
2. Write every day. You need to stay in practice when you want to improve your content creation. The more you write, the better you’ll get at it. Write for about 10 to 15 minutes every day. Do it even if it’s just to write down your thoughts.
3. Do research on your industry’s audience. It’s one thing to know the audience for your company. It’s another to know the audience of your industry. Take time out of your schedule to really study the age, gender, location, family size, job title, and salary of the people in your industry. When you know who you’re writing for, you can adjust your writing accordingly to create better content.
4. Look at other content. Writers write better when they’re big readers. This is because they’re looking at other content, taking the things they like about that content, and incorporating it into their own writing. Do this with other online content. What do you see about a competitor’s social media marketing that you love? Incorporate these good things into your own content-creating.

Where can I find SEO companies near me?

When it comes to getting digital marketing help, sometimes one of the best things you can do is outsource. Google receives over 100 billion searches every month. It’s up to you and your team to create incredible content, social media marketing, and PPC advertising to get anywhere near the first page.

Think Cre8tive is more than an SEO company. They also provide social media marketing, app design, and other marketing services to make your business as successful as possible. To learn more about our social media marketing and other services, contact Think Cre8tive today.

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Search engine optimization beginners and aficionados alike know that link building is an integral part of search engine marketing. The presence of your links on other websites tells Google’s algorithm that your own website is a quality source of information. Without these connections, Google might send your pages plummeting on its results lists.

Unfortunately, getting your links on other websites, or backlinking, isn’t an easy process. After all, you probably don’t have access to many other webpages, so you can’t just post your links and climb to the top of the results list.

To make matters more complicated, when done improperly, building backlinks on other sites can actually harm your rankings. Without a careful eye and light tread, your efforts could be worse than wasted.

Ensure your backlinking strategies do more good than harm for your rankings by avoiding these two critical mistakes:

2 Common Backlinking Mistakes

1. Not Varying Your Anchor Text

Anchor text refers to the highlighted words that lead readers to your desired page when clicked. Ideally, the highlighted text should vary at least slightly from link to link. If the same two or three words are used as anchor text every time your link appears elsewhere on the web, your site looks less useful and inauthentic to Google’s algorithms. Also, use descriptive content that directly relates to your page as anchor text– if you use “click here,” the backlink won’t be as helpful your rankings.

2. Only Building Links to Your Home Page

Again, the point of backlinks, and SEO in general, is to help Google recognize that your website is relevant, useful, and informative. If all of your links lead to your homepage, Google will notice that you’re simply looking for more traffic and not actually providing readers with helpful content. Instead, vary your links to connect to blog posts, “about” pages, and any other media or content that readers and customers might find useful. This strategy will also help you rank for multiple keywords, rather than just the keywords featured in your home page text.

Only a quarter of SEO occurs on-page– the other 75% takes place off-page, meaning that backlinks occupy a huge portion of the optimization process. Unfortunately, backlinks don’t grow on trees. Creating quality backlinks requires genuine connections with other industry sites, luck, and well-written content to begin with. By avoiding these rookie mistakes, you’ll be better able to create a strong backlinking strategy. For more great online marketing tips and SEO services, check us out at Think Cre8tive today!

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The world is changing. As technology becomes more advanced and readily available, its uses expand. This means that advertising and marketing services must adapt to suit the habits of consumers, from cell phone dependency to artificial intelligence and everything in between. Mobile use is one of the hottest sectors in digital marketing; last year, it was estimated that mobile Internet penetration would grow 61.2% worldwide, officially making humanity a mobile society.

If most of your customers are depending on mobile accessibility, how are you going to reach them? With effective mobile app design, of course. Let’s take a look at three of the biggest benefits creating a mobile app for your business can bring.

• Increased accessibility and exposure: Have you ever been interested in a company or its products and clicked on its ad, only to be redirected to a desktop website? The experience lacks sophistication; customers see a business behind the times, and are more likely to abandon their search. When you have an app of your own, you gain access to all the people that rely exclusively on their mobile phones for purchases and Internet use. Additionally, your business pops up when someone makes a relevant search in the app store, increasing your company’s visibility among competitors.
• Reinforced brand image: A quality app can work two-fold. Not only are people able to access your product and service information much more easily, but they’re also able to get a feel for what your brand represents. These days, brand image is extremely important. If you have an app, you can let your customers know what charities you’re involved in, if you are a “green” business, and any other relevant and beneficial information.
• Engagement: Consumer engagement is one of the biggest factors in successful sales. With a mobile app, you will be able to communicate more effectively with your customers; the resulting experience will reassure them that your business cares about their needs and satisfaction, boosting their loyalty to your brand.

Mobile app design is essential if you want to stay ahead of the competition, but that doesn’t mean it’s all you should focus on. Make sure you’re throwing a wide net of digital marketing services: get on social media, establish a pay per click campaign, and commit to high-quality search engine optimization (SEO).

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